Fantacycling
Rebranding a gaming app
Fantacycling, a gaming app for cycling enthusiasts, was the subject of an international contest to reimagine its brand identity. This proposal earned second place, recognized for its bold vision and innovative design approach.
The classic cap, a timeless symbol for cyclists, is at the heart of the concept and stylized into the logo’s first letter to create an instantly recognizable mark for the community. This was paired with a cohesive visual system, a vibrant colour palette, and a tone of voice designed to engage a worldwide community.
The project also included a redesign of the app interface, making it more intuitive and visually consistent with the new identity. The result is a bold, contemporary brand identity that’s ready to take Fantacycling beyond its home market and onto the international stage.
TYPE:
Brand Design
YEAR:
2024
CREDITS:
Terraviva
