Pzero
Digital lookbook
Pzero, currently turned into Pirelli design, is a Pirelli casual wear brand. The client required a digital catalogue for its 2015 fall/winter collection.
An industrial architecture mood was the visual topic to match the new catalogue with the brand's legacy and identity.
Given a limited budget, the solution was a metal panel set to get a flexible composition with an industrial tech look. It purely highlights the style of the collection.
TYPE:
Editorial design
YEAR:
2019-Present
CREDITS:
AbcProduction+
IppiStudio
